The Trump Media & Know-how Group introduced final week that it might quickly supply a brand new product for monetary companies corporations: a real-time feed of posts from the “highest-ranking” accounts on Fact Social, the right-wing social media platform that may have your laptop computer fan roaring like a jet engine inside two minutes of opening it in a browser tab. And as compelling because the content material produced by, for instance, the conservative podcaster Dan Bongino is likely to be, what’s actually on the market right here is premium entry to insights from the one Fact Social person anybody cares about: President Donald Trump, who usually makes use of the platform to announce his administration’s official insurance policies in meandering, typo-ridden posts.
The service, branded as Fact API and marketed to “high-frequency and algorithmic buying and selling corporations,” advertises seamless supply of Fact Social information inside “milliseconds.” It additionally guarantees “steady 24/7 protection,” which signifies that subsequent time Trump pulls out his cellphone in the course of the evening to impose a 400% tariff on whichever nation he’s most just lately determined he doesn’t like, subscribers can flip a revenue with out even waking up.
For stylish buying and selling outfits, any and each edge over most people might be extraordinarily priceless: As documented by The Wall Road Journal, posts from Trump have prompted spikes within the share costs of U.S. Metal (after he touted a considerable international funding within the firm), Intel (after he introduced its new partnership with Apple), and American Eagle (after he expressed his vaguely sexy appreciation for its Sydney Sweeney advert). Within the months since Dell founder Michael Dell and his spouse, Susan, donated greater than $6 billion to a Trump-branded authorities financial savings program for kids, Trump has repeatedly plugged the corporate and urged individuals to purchase its merchandise. In a probably associated story, Trump acquired greater than $1 million in Dell inventory throughout this era, and shares have greater than tripled in worth.
Trump Media & Know-how Group’s interim CEO, Kevin McGurn, issued a press release expressing optimism that Fact API would “change into a significant, ongoing income for the corporate” and create “lasting worth for shareholders.” Notably absent from McGurn’s assertion are the details that TMTG’s inventory value has dropped roughly 75% since Trump took workplace in 2025, and that TMTG’s largest shareholder is the Donald J. Trump Revocable Belief.
As president, Trump has at all times been pushed by his twin needs to really feel essential and enrich himself. (His reluctance to disentangle himself from his varied companies is the explanation all of us needed to spend a lot of his first time period studying what an “emolument” is.) With apologies to Trump Cell and his eponymous memecoin, although, Fact API might be his most brazen money seize but: a product that commodifies his market-moving energy as President of the USA and packages it as a de facto insider buying and selling license obtainable to corporations prepared to pay for the privilege.
Merchants utilizing information scraped from social platforms will not be new; one of many causes TMTG officers say they’re providing Fact API is to undercut corporations which can be promoting Fact Social information already. However you don’t should be an ethics-in-government professional to grasp how Fact API is completely different from typical Wall Road analysis instruments: Right here, the social gathering earning money off Trump’s posts will not be some third-party vendor, however an organization by which Trump himself has a billion-dollar stake.
Maybe essentially the most revealing facet of Fact API, which is about to launch on August 1, is the product’s reported pricing construction: In accordance with Reuters, TMTG has mentioned charging $100,000 monthly, however can be providing a reduced charge—a mere $60,000 monthly—to shoppers who signal a three-year contract. The time period size will not be a coincidence; it displays the straightforward indisputable fact that nevertheless priceless early entry to Trump’s social media diatribes is likely to be whereas he’s president, it is not going to be as priceless when he’s out of workplace. By inking shoppers to three-year offers now, TMTG is making an attempt to lock in a gentle income stream for the stability of his presidency, plus just a few months on the again finish for a little bit additional cushion.
