Abstract
80,000 Hours is a nonprofit that helps individuals discover careers tackling the world’s most urgent issues.
Our advertising and marketing staff (Paid Advertising and Design, or PMAD) multiplies the impression of 80,000 Hours’ recommendation and sources by reaching our goal audiences at scale — by way of digital promoting, sponsorships with main YouTube creators like Kurzgesagt and Veritasium, and marketing campaign work tied to our programmes and our new guide. We deploy a yearly finances of round $2m.
We don’t have sufficient individuals with the suitable expertise to do every little thing we expect is high-impact, and we expect there’s worth being left on the desk proper now.
We’re in search of somebody to personal our digital promoting exercise — advert shopping for, inventive manufacturing, A/B and message testing, constructing audiences, reporting on campaigns — at both a tactical execution stage or a strategic stage, relying on expertise and expertise.
Location: Open to distant, London most well-liked.
Sort of position: Full time
Wage: Depends upon expertise, expertise, and site, with indicative ranges of £67,500–100,800
To use, please full this utility kind by 11 PM BST on Monday, June 22, 2026.
About us
80,000 Hours goals to make a giant constructive impression by serving to individuals discover careers that successfully deal with the world’s most urgent issues. To try this, we have to attain out to new individuals in our target market and have interaction them with our programmes.
In line with the EA Survey, we’re the one largest supply of recent individuals becoming a member of the efficient altruism neighborhood, necessary to just about 60% of people that acquired concerned — a share that’s grown every year since 2019.
Since launching our advertising and marketing programme in 2022, we’ve reached hundreds of thousands of recent customers, and grown to over 500,000 e-newsletter subscribers. We’ve deployed round $2 million a 12 months throughout digital adverts, YouTube sponsorships, and different advertising and marketing actions, and we’re aiming to scale shortly over the subsequent few years.
The position
Our main want is a Marketer who’ll personal deployment of our digital adverts, who could be energised by taking up a versatile and dynamic portfolio of selling work throughout totally different aims, programmes, and channels.
New advertising and marketing hires will personal budgets within the a whole lot of 1000’s of {dollars} per 12 months — hundreds of thousands if they’ll deploy ambitiously.
Viewers analysis and technique
The viewers we most need to attain is area of interest and strange, so typical advertising and marketing knowledge is not going to all the time apply. You’ll enhance our confidence that we’re reaching and fascinating the individuals our programmes are most helpful for, by drawing on platform knowledge and person analysis to develop and enhance our fashions of our target market.
Marketing campaign execution and optimisation
Constructing campaigns, managing budgets, producing inventive, working A/B checks, and reporting on outcomes. You’ll be the one that makes our adverts work day-to-day, systematically exploring and iterating on audiences, messages, creatives, and placements.
Inventive manufacturing
Producing advert inventive — photos, copy, video cuts — or working with contractors to get it finished. You’ll have opinions about what makes somebody cease scrolling and see potential in giving us their time, and apply nice judgment as to if particular person adverts talk about what we provide in a approach that’s partaking, trustworthy, and exact.
Reporting and evaluation
Clear reporting on marketing campaign efficiency, with trustworthy evaluation of what the numbers really imply, interrogating whether or not platform-reported outcomes maintain up in opposition to precise downstream outcomes. You’ll be trying to construct a greater method and contribute to the broader advertising and marketing technique by way of each marketing campaign.
Experimenting with new messages, platforms, and approaches
We predict the unexplored area within the staff’s remit accommodates even higher alternatives than those we’ve already recognized.
In addition to executing on what we all know works to achieve new customers, you’ll counsel and report again on experiments with new advertising and marketing channels and initiatives, e.g. new platforms, audiences, codecs and framings.
Concerning the staff
You’d be working with the advertising and marketing staff inside 80,000 Hours, at the moment two full-time individuals, throughout the wider Development programme:
Ailbhe Treacy (Outreach Coordinator) manages our sponsorships.Nik Mastroddi (Advertising Lead) leads the staff — individuals administration, technique, marketing campaign course, and programme coordination.
We additionally work with nice contractors, notably for our design, video modifying, and copywriting wants.
We’re a small staff that strikes quick from technique to deployment, experiments broadly, and collaborates throughout the org’s programmes to search out alternatives to multiply their impression.
It’s not a conventional advertising and marketing job — all of our analysis and providers can be found totally free, and our audiences are unusually particular — and we’d anticipate that some nice candidates could not come from a traditional advertising and marketing background or have thought of their match for a advertising and marketing position earlier than.
What we’re in search of
Style and judgment: You possibly can mannequin what our viewers may take into consideration an article or a picture. You will have opinions about what sorts of messaging will resonate with totally different individuals and why, and also you’re keen to articulate, check, and enhance them.Clear-eyed interrogation of your outcomes: You’re demanding concerning the outcomes you’re seeing, what’s really driving them, and what you’d must see to vary your thoughts. You care about whether or not the work you’re doing is driving real-world change — figuring out and correcting a mistake in your personal considering or work appears like a win.Ambition: You ship on what’s requested and have a look at what else is feasible. You convey collaborative, constructive power to the query of what we may very well be making an attempt out or doing in another way, and the place there’s impression being left on the desk.Open communication: You write clearly with a view to what individuals must take from what you’re saying, present your considering, and flag your uncertainties. You may give fast or substantive takes relying on what’s known as for, and have interaction readily with these takes from others.Flexibility and willingness to be taught shortly: You’re excited to strive new issues, see new alternatives, work throughout areas, and all the time transfer in the direction of the place you assume we are able to have probably the most impression.Glorious judgment underneath uncertainty: You understand when to ask different individuals for his or her ideas and when to make a name, and also you convey resourcefulness and analytical considering to issues you haven’t seen earlier than. You’re comfy working in ambiguity and energised by the chance to run at issues ‘once more, however higher’.Pleasure about what 80,000 Hours goals to do: You don’t must arrive with excessive context on efficient altruism or AI threat, however you’re eager to deepen your understanding, you are feeling assured it aligns with the way you need to be spending your working time, and also you need to stand up to hurry shortly.
Potential backgrounds
We’re open to hiring from totally different expertise ranges, which might then be mirrored within the rent’s obligations on becoming a member of — both a tactical execution stage, or a strategic stage.
Listed here are some examples of the sorts of expertise and background we is perhaps particularly enthusiastic about:
Producing and/or advertising and marketing a big, engaged YouTube channel or Substack, e.g. targeted on AI progress or science communication, geared toward informing and fascinating usersRecent graduate who ran advertising and marketing, outreach or communications for a pupil society, publication, or campaignDigital advertising and marketing for a spread of shoppers, particularly efficiency advertising and marketing, design, copywriting, and/or expertise with Meta and Google adsCommunications skilled for a nonprofit, educational establishment, or public-facing service, together with PR, media, campaigning, science communications, and many others.Founding or becoming a member of an early-stage startup and tactically growing and iterating on a model and messaging technique, by defining and researching your viewers, to have interaction new usersProduct administration, particularly the place this contains launching and attracting or sustaining a variety of usersOperations skilled with expertise of gathering and utilizing in-depth person suggestions to construct and iterate on automations, processes and steering that meet customers’ needsDesigner or copywriter with substantial expertise of person analysis and giving professional strategic contributions to main campaigns or organisations just like 80,000 Hours
We undoubtedly don’t anticipate the above examples to explain each appropriate background, and we’d love to listen to from individuals with other forms of related expertise.
Logistics
The present staff works remotely and meets up within the London workplace frequently, so we’ve got a desire for London-based candidates however we’re open to distant candidates with a minimum of two hours of day by day overlap with 9:00 AM–6:00 PM UK time.
We could possibly sponsor a UK visa for this position.
Salaries at 80,000 Hours are set utilizing a wage calculator seen to all employees, that accounts for the precise position, location, and a candidate’s expertise. For this position, we anticipate the wage to vary from £67,500 to £100,800.
This position studies to Nik Mastroddi (Advertising Lead).
Advantages
Our advantages embody:
25 days of paid vacation, plus public holidays in step with your location (a minimum of 8/12 months)As much as 10 days of paid sick go away per 12 months, along with holidayPrivate medical insurance coverage with substantial protection in your dependents (together with your accomplice)Lengthy-term incapacity insurancePension scheme / retirement plan with employer contributionsUp to 14 weeks of totally paid parental go away and childcare allowance for kids underneath fiveBusiness journey insurance coverage£5,000 (or the USD equal) annual psychological well being help allowance£5,000 (or the USD equal) annual self-development budgetThe possibility to make use of 10% of your time for self-developmentGym, bathe amenities, and limitless free meals supplied at our London officeUp to £8,000 relocation stipend if it’s worthwhile to transfer because of your position at 80,000 Hours
Learn how to apply
To use, please full this utility kind by 11 PM BST on Monday, June 22, 2026.
The evaluation course of will embody 1–2 rounds of labor checks, an interview, and a full day or multi-day evaluation. We pay for work checks and the total/multi-day evaluation, conditional on location and proper to work within the nation the place you take the evaluation. If we’re unable to compensate you, we provide donations in lieu of cost to an efficient charity of your selection.
We’re conscious that components like gender, race, and socioeconomic background can have an effect on individuals’s willingness to use for roles for which they meet many however not all of the urged attributes, and would particularly prefer to encourage individuals from underrepresented backgrounds to use, even should you don’t meet all of the urged standards.
In case you have any questions or aren’t certain whether or not to use, you may contact the hiring supervisor at [email protected].
